Tourism and Hospitality

FIVE STAR RESORT, THEKKADY
WATER SPORTS CENTRE, ANDHAKARANAZHI BEACH
VELI ART CAFÉ & EXPERIENTIAL TOURISM CENTRE
KABANI THEERAM LAKESIDE RESORT HOSPITALITY SECTOR
WELLNESS RESORT ,THIRUNELLY
ALAPPUZHA WATER SIDE RESORT
AIR STRIP, BEKAL
FIVE STAR RESORT, CHEMBARIKA, BEKAL
BEKAL TOURISM CENTRE AT PALLIKERE, BEKAL
ECO COTTAGES, ADYAN PARA WATERFALLS
URU MODEL TOURISM
TRAVEL LOUNGES/AMENITY CENTRES
T -HUBs
VELI CONVENTION CENTRE
ALAPPUZHA HERITAGE RESTAURANT
BEACHSIDE 5-STAR RESORT & HOTEL
VELI URBAN WETLAND NATURE PARK
TOURIST HUB
ECO RESORT , IDUKKI

HOSPITALITY SECTOR

Thekkady, nestled in the Western Ghats of Kerala, is an enchanting haven for those who cherish nature and wildlife, offering a captivating blend of luscious green landscape and serene lakes. Spanning 9.1 acres of pristine land, owned by a Joint Venture of Kerala Tourism Infrastructure Limited (KTIL), this project blends nature with an immersive hospitality experience in a spectacular way.

The site features a captivating, undulating terrain with remnants of old cardamom plantations, native trees, and a rich diversity of wildlife. Thekkady’s upcoming 5-star resort project is a visionary venture designed to elevate Thekkady’s natural beauty into a serene abode for relaxation, rejuvenation and recreation. 

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

In 2023, Kerala has accomplished a significant feat by attaining the title of having the highest count of five-star hotels in the nation, as reported by the National Database for Accommodation Units. This achievement has positioned Kerala ahead of other renowned tourist and corporate destinations, including Maharashtra, Rajasthan, and Goa.

 

The Indian Luxury Hotel Market size is expected to grow from USD 2.47 billion in 2023 to USD 3.99 billion by 2028, at a CAGR of 10.06% during the forecast period (2023-2028)

 

Connectivity:

  • Road: SH 41
  • Rail : Kottayam– 114 km
  • Air: Kochi – 190 km, Madurai – 136 km

Location  KUMILI VILLAGE, PEERUMEDU TALUK, THEKKADY, IDUKKI (9.1 acres)

 

THEKKADY

  • Domestic Tourists visits (2022) - 572513
  • Foreign Tourists visits (2022) - 8585
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Project Components
  • Star Category Accommodation Facilities with Hillside Views:

Guest Rooms: Spacious and well-appointed guest rooms with modern amenities, offering panoramic hillside views to provide guests with a comfortable and scenic stay.

Suites and Villas: Exclusive suites and villas, each designed for a premium experience, possibly including private pools or jacuzzis, and scenic balconies or terraces.

  • Multicuisine and Speciality Restaurants:

Multi Cuisine Dining: A variety of dining options serving a diverse range of continental and regional cuisines to cater to the culinary preferences of guests.

Speciality Restaurants: Speciality dining venues offering gourmet experiences, such as fine dining, and other unique culinary offerings.

  • Ayurvedic Spa and Wellness Centre:

Ayurvedic Spa: A world-class Ayurveda wellness center providing traditional Ayurvedic treatments and therapies, including vedic spa massages, rejuvenation programs, and holistic wellness services.

Yoga and Meditation: Facilities for yoga and meditation sessions amidst the tranquil natural surroundings, promoting relaxation and inner well-being.

  • Conference and Event Facilities:

Conference Halls: Well-equipped conference and meeting rooms to accommodate corporate events, conferences and seminars.

Event Spaces: Outdoor event venues with scenic backdrops for weddings, receptions, and social gatherings.

  • Recreational Amenities:

Swimming Pools: Multiple swimming pools, including an infinity pool, children’s pool, and possibly a pool bar, for relaxation and leisure.

Outdoor Activities: A range of outdoor activities like trekking, nature walks, and adventure sports to allow guests to explore the surrounding natural beauty. Facilities for entertainment such as a library, indoor games, and live performances 

Project Parameters

LAND

  • Land Area: 9.1 acres
  • Sy. No: 2/1
  • Ownership: Joint venture(JV) between a Private Entity and KTIL (Kerala Tourism Infrastructure Ltd). The JV is under restructuring. The land will be transferred to a new JV which will be facilitated by Department of Tourism.
  • Developmental Controls: Agricultural Land
  • Existing Infrastructure: NIL

INVESTMENT MODEL

  • The project’s implementation is structured in a Public-Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.
  • Other models like BOT, DBOT etc. may also be considered for developing the project.
  • The means of finance are adaptable, allowing investors to tailor their involvement to their preferences.
Market Landscape

Location Advantage:

  • Kerala, emerging as a leader among Indian destinations, has established an exemplary standard in the hospitality sector. The State consistently embraces innovation, introducing fresh concepts that translate into unforgettable experiences. Kerala has garnered acclaim as one of India’s foremost consumer states, surpassing the national average spending on both food and non-food categories. Cultural tourism is gradually gaining wide acceptance as a real tourism product and becoming one of the most promising areas of economic development of our country.

Segment Advantage:

  • The tourism sector, contributing nearly 10 percent to the State’s GDP and employing approximately 24 percent of its workforce, stands as a pivotal driver of Kerala’s economic growth, further defining the
    State’s market landscape. As per the national database on hotel accommodation units compiled by Maps of India, Kerala has taken the lead in the country with 46 five-star hotels, surpassing even
    Maharashtra, a prominent player in India’s tourism sector, which currently boasts 40 five-star hotels
  • The region’s commitment to sustainability and responsible tourism practices further appeals to tourists who value being close to nature. With
    its unique blend of cultural richness, natural beauty, and wellness offerings, Thekkady is poised to become a sought-after destination for those seeking a premium experience amidst nature

SPORTS TOURISM 

Nestled along the pristine shores of Andhakaranazhi Beach in Alappuzha, the project sets the stage for an exhilarating and dynamic venture. It is dedicated to the creation of a state-of-the-art facility designed for a diverse array of waterbased recreational activities. With a keen focus on serving water sports enthusiasts, tourists and the local community, this project is committed to providing a wide spectrum of aquatic experiences, fostering outdoor engagement and redefining the waterfront experience.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

The sports tourism market in India has an estimated valuation of nearly USD 36,646 and is poised to grow with a projected CAGR of 14.8% from 2022 to 2032.

The global water adventure tourism market is expected to reach USD 845.8 billion in 2032, to surge at a CAGR of 16.9% during 2022-2032.India’s sports tourism market is to reach USD 52,967 million with a 17.1% CAGR

 

Connectivity:

  • Road: NH 209 & NH 544, SH 11 
  • Rail : Alappuzha – 35 km 
  • Air:Kochi– 40 km

Location PATTANAKKAD, ALAPPUZHA(80 CENTS)

 

ALAPPUZA

  • Domestic Tourists visits (2022) - 770916
  • Foreign Tourists visits (2022) - 11469
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Project components
  • Sports Training Complex of International Standard:This component involves the creation of a world-class sports training complex. It will offer state-of-the-art facilities and expert coaching to hone the skills of water sports enthusiasts. The complex will cater to a range of aquatic disciplines, including swimming, sailing, kayaking and more. It aims to become a hub for athletes and sports enthusiasts seeking top-notch training in a picturesque coastal setting.
  • Lap Pool: The lap pool is a key feature for swimmers of all levels. It will provide a dedicated space for individuals to practice and improve their swimming techniques. The pool’s design and amenities will ensure that it meets international standards, making it suitable for both recreational and competitive swimmers.
  • Restaurants: To cater to the diverse tastes and preferences of visitors, the project will include a range of dining options. Restaurants with a variety of cuisines, including local and international flavors, will be available.
  • Lodging Facilities: The project recognizes the need for comfortable and convenient lodging options for tourists and water sports enthusiasts. Lodging facilities, such as beachfront cottages, hotels, and guesthouses, will be established to ensure a pleasant stay for visitors who wish to extend their aquatic adventures into relaxing getaways.
  • Training Centre: Complementing the sports training complex, the project will incorporate a dedicated training center. This center will serve as an educational hub for those interested in water sports. It will offer workshops, seminars and courses related to various aquatic activities, enabling enthusiasts to develop their skills and knowledge in the field.
Project parameters

LAND

  • Land Area: 80 cent (approx.)
  • Sy.No: 419/1,420/1
  • Ownership: DTPC Alappuzha
  • Developmental Controls: CRZ Applicable
  • Existing Infrastructure: Old building

INVESTMENT MODEL

  • The project’s implementation is structured within a Public-Private Partnership (PPP) framework, ensuring collaborative flexibility and diverse investment avenues:

  • Joint Venture (JV): Partner with the Government of Kerala to leverage land equity for a mutually beneficial collaboration, promoting sustainable development, infrastructure enhancement and shared responsibilities.

  • Land Lease Agreements: Secure land through cost-effective lease agreements, enabling investor utilization while retaining ownership.

  • Build-Operate-Transfer (BOT) Arrangements: Investors can design, construct, operate, and maintain the project under the BOT model, with the potential for a transfer back to the Government or relevant authorities after a predefined period, fostering long-term involvement, management and regional development.

Market landscape

Location Advantage:

  • Alappuzha is a popular tourist destination known for its beautiful backwaters, houseboats, and scenic beauty. Referred to as the Venice of the East, Alappuzha has always enjoyed an important place in the maritime history of Kerala. Today, it is famous for its boat races, backwater holidays, beaches, marine products and coir industry. The pier, which extends out to the sea here, is over 137 years old. Entertainment facilities at the Vijaya Beach Park add to the attraction of the beach. There is also an old lighthouse nearby which greatly intrigues all visitors. The addition of a marina can enhance its appeal to both domestic and international tourists. Kerala is blessed with varied geographical features that have made it one of the most sought maritime tourismdestinations in Asia. It is also one of the torch-bearers to Indian states for its investment in tourism and marine infrastructure. It attracts domestic and international tourists for its picturesque
    backwaters and canals which are home to the abundant marine life.
  • The region’s water sports potential, such as kayaking, jet skiing and paddleboarding can benefit from marina infrastructure. Alappuzha’s existing charm as a backwater destination can be augmented by offering adventure seekers an array of water sports, including kayaking, jet skiing, paddleboarding, and sailing. Simultaneously, the introduction of a marina creates a hub for yacht and boat enthusiasts, turning Alappuzha into a maritime destination and encouraging yachting events.

Segment Advantage:

  • India stands at the threshold of immense untapped potential in the maritime domain, powered by its abundant maritime resources. The Ministry of Ports, Shipping and Waterways has taken bold steps for modernizing infrastructure, promoting coastal shipping and fostering a thriving Blue Economy. In the coming decade, India aspires to lead the cruise sector, offering world-class experiences and attracting travellers from around the globe. Kerala can ride the rising tide of water sports enthusiasts.

EXPERIMENTAL TOURISM


The Veli Experiential Tourism Centre merges an Art Café & Gallery with lodging amenities to establish a vibrant cultural and event destination tailored for tourists and local residents. This project is dedicated to the promotion of art, culture, and tourism, achieved through the fusion of visual arts, culinary delights, and versatile event hosting capabilities, providing an unparalleled visitor experience.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

The global market for Tours and Activities Reservations is forecasted to grow at a CAGR of 7.7% during the 2020-27 period.

 

The demand for experiential tourism is on the rise among Indian travellers,accompanied
by an expanding array of specialized,immersive and unique experiences available
throughout the country.

 

Connectivity:

 

  • Road: NH 66 ,SH 59
  • Rail :Kazhakoottam – 5.2 km
    Trivandrum Central -
    11 km 
  • Air: Trivandrum
    – 6.8 km

 

Location KADAKAMPALLY VILLAGE,
VELI, TRIVANDRUM (4.02 acres)

 

TRIVANDRUM

 

  • Domestic Tourists visits (2022) - 3058858
  • Foreign Tourists visits (2022) - 81916
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PROJECTS COMPONENTS
  • Art Café & Gallery: The Art Café & Gallery is a central element of the project, offering a vibrant space that blends visual arts and culinary experiences. This component includes:

Art Gallery: A well-curated space to showcase local and international artists’ works, providing a platform for art exhibitions, installations and a rotating collection of visual arts. The gallery will encourage art appreciation and foster cultural exchange.


Café: A stylish café that complements the art gallery, offering a variety of beverages, snacks and meals. The café shall also serve as an ideal setting for hosting art-related events, such as artist talks and workshops.

 

  • Event Spaces: Within the Art Café & Gallery, there can be flexible event spaces like Workshop hall/ Conference room/
    Lecture hall, that can cater to artistic events, workshops and community
    gatherings.

 

  • Coffee shop/ Temporary shops: A
    restaurant or dining area offering a diverse menu featuring local and international
    cuisines.
  • Recreational Facilities: Open air theatre/Recreation space/Landscape are proposed to enhance the guest experience. There can be recreational amenities waterfront artist workspace, performing art theatre,temporary exhibition halls etc.

 

PROJECT PARAMETERS

LAND

  • Land Area: 4.02 Acres
  • Survey No: 2848
  • Ownership: Department of Tourism,Government of Kerala
  • Developmental Controls: Details will be
    furnished upon request
    CRZ Clearance received (Sanctioned Plinth
  • Area: 1168 Sq.m)
    AAI Height regulations applicable
  • Existing Infrastructure: NIL

INVESTMENT MODEL

  • The project’s implementation is structured within a Public-Private Partnership (PPP) framework, ensuring collaborative flexibility and diverse investment avenues:
  • Joint Venture (JV): Partner with the
    Government of Kerala to leverage landequity for a mutually beneficial collaboration, promoting sustainable development,infrastrucure enhancement,and shared responsibilities.
  • Land Lease Agreements: Secure land through cost-effective lease agreements,enabling investor utilization while retaining ownership.
  • Build-Operate-Transfer (BOT)Arrangements:Investors can design,construct,operate,and maintain the project under the BOT model, with the potential for a transfer back to the Government or relevant authorities after a predefined period, fostering long term involvement, management and regional
    development.
  • Other investment models could include
    Concessionaire, Lease, Profit/Revenue share, etc based on final project components, investment and strategic
    objective of the Government
MARKET LANDSCAPE

Location Advantage:

  • The Veli Tourist Village, situated in proximity to the picturesque Veli lagoon enveloped by lush greenery and conveniently reachable by road, offers an exhilarating destination for picnics. This charming village creates an ideal ambience for relaxation, featuring meticulously landscaped gardens and a range of recreational opportunities on the serene waters of the lake, drawing a steady
    stream of visitors daily.
  • Nestled between the urban hub of Kazhakoottom and the city, Veli is steadily gaining prominence as a premier tourist attraction. Recent ventures such as the miniature rail system, a state-of-the-art swimming pool and the Veli Urban Park represent the realization of ambitious projects that contribute to the evolving allure of this burgeoning destination.

Segment Advantage:

  • The thriving MICE sector in Kerala,particularly in Trivandrum, is reinvigorating the local economy and fostering a conducive environment for business growth. As of August 2023, Kerala is experiencing a significant surge in MICE tourism activities, which are playing a pivotal role, post Covid-19 pandemic. This resurgence is pronounced in Trivandrum,witnessing a notable influx of business travellers and an upswing in demand across various sectors.
  • Lately, the travel industry has undergone a transformation in consumer preferences, moving away from conventional tourist activities and gravitating towards a deeper, more authentic exploration experience. This evolving trend called experiential travel, has piqued the interest of hoteliers globally, whoare eager to meet the changing expectations of their discerning guests. The adoption of sustainability and responsible tourism practices plays a pivotal role in the success of experiential travel.

     

HOSPITALITY SECTOR

The Project is aimed at creating a serene and picturesque abode on the banks of the Panamaram River, a tributary of the Kabani River at Wayanad, Kerala. This project seeks to offer visitors a tranquil and immersive experience in nature while providing comfortable and modern accommodation. In further detail, it involves the development of an exceptional retreat that promises to blend seamlessly with the pristine beauty of the natural surroundings while delivering contemporary and cozy lodging facilities. This is a high value niche tourism segment which can cater to premium domestic and foreign tourists

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

In the first quarter of 2023, Kerala attracted 4.9 million domestic travellers -Wayanad recorded 3,64,826 domestic travellers.


The demand for premium stays is on the rise amongst the urban population. The boutique resort will cater to the needs of high end tourists who are looking at offbeat experiences based on nature, digital detox, wellness amidst the vastness of nature.

 

Connectivity:

  • Road: NH 766, SH 29 
  • Rail : Calicut- 90 km 
  • Air: Calicut- 99 km

 

Location  PANAMARAM, WAYANAD(25 CENTS)

WAYANAD

  • Domestic Tourists visits (2022) - 1509207
  • WAYANAD Foreign Tourists visits (2022) - 1967
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Project Components
  • Lakeside Cottages: The Lakeside Cottages are charming and comfortable accommodations strategically positioned to offer breathtaking views of the tranquil lake. They provide a serene and picturesque retreat for guests, allowing them to immerse themselves in the natural beauty of the Panamaram River’s
    surroundings.
  • Recreational Facilities: This integral part of the project is dedicated to providing a variety of leisure activities and experiences for visitors. Some of the recreational offerings include:
  • Water-Based Activities: Guests can enjoy boating, fishing, and swimming in the pristine waters of the Panamaram River. These activities allow for a close connection with the aquatic environment and add an element of adventure to their stay.
  • Speciality Restaurant: A well-appointed restaurant where guests can savor a diverse menu, encompassing both local and international cuisines.
  • Nature Trails and Wildlife Viewing: The project incorporates thoughtfully designed walking paths and observation areas for those who wish to explore the natural wonders of the region. These features include:

    Nature Trails: Guests can embark on well-marked nature trails that wind through the lush greenery, allowing them to immerse themselves in the beauty of the landscape. These trails provide opportunities for leisurely walks and hiking.


    Wildlife Viewing Areas: Dedicated spots for observing the local flora and fauna, including opportunities for birdwatching and other wildlife encounters. This aspect of the project encourages a deeper connection with the environment and a better understanding of the local ecosystem

 

 

Project Parameters

LAND

  •  Land Area: 25 cents (Sy.No. 46/1)

  • Ownership: Revenue

  •  Developmental Controls: Dry land

  •  Existing Infrastructure: Single storeyed
    building.

     

INVESTMENT MODEL

  • The project’s implementation is structured in a Public-Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.

  • Joint Venture (JV): Partner with the Govt. of Kerala, utilizing the land equity.

  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.

  • Based on the assessment by government, a suitable investment model would be suggested to implement the project. These models encompass diverse structures, such as concessions, BOT arrangements, lease agreements, revenue-sharing, and more, providing flexibility for investors to align investments with project goals

Market Landscape

Location Advantage:

  • Wayanad in Kerala, India, is a region known for its lush natural beauty, cultural richness, and a variety of tourist attractions. It is renowned for scenic landscapes, including rolling hills, tea and coffee plantations, rivers, and waterfalls.
  • The Kabani Theeram project has been inaugurated in the picturesque locale of Panamaram, Wayanad, which represents a visionary initiative with the objective of establishing a premium lakeside resort. This project is poised to encapsulate the intrinsic beauty and cultural heritage of Wayanad.

Segment Advantage:

  • The hotel and restaurant market in India is on the rise and Wayanad is well positioned to ride the wave. Various driving factors are:

  • The increase in demand for premium accommodation amidst nature.

  • The India Luxury Hotel Market size is expected to grow from USD 2.47 billion in 2023 to USD 3.99 billion by 2028, at a CAGR of 10.06% during the forecast period (2023-2028)

HOSPITALITY SECTOR

Nestled in the heart of the Wayanad in Kerala, Thirunelly is a petite yet culturally and ecologically affluent destination. The town’s spiritual significance revolves primarily around the revered Thirunelli Temple, an ancient Hindu shrine. Pilgrims hailing from diverse corners of India and beyond are drawn to Thirunelly to seek divine blessings, perform ancestral rituals, and immerse themselves in the rich spiritual and cultural heritage that envelops this sacred locale.In this endeavor, the project aspires to craft a tranquil and spiritually nurturing sanctuary within the sacred precincts of Thirunelly. The retreat is meticulously designed to serve as a haven for pilgrims and seekers, offering them a space for solace, introspection, and religious devotion. The accommodations provided adhere to international standards, ensuring a pilgrim experience with utmost comfort during their sacred sojourn.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

In the first quarter of 2023, Kerala attracted 4.9 million domestic travellers Wayanad recorded 3,64,826 domestic travellers.

The Global Wellness Institute (GWI) valued the ‘Wellness Tourism’ industry at USD 817 billion in 2022.

During the Easter and Vishu holidays in 2023, Wayanad experienced a remarkable surge in tourist footfall. Over the course of ten days, from April 6 to 16, this captivating hill district extended a warm welcome to an impressive 1.5 lakh visitors.

Connectivity:

  • Road: NH 766, SH 29
  • Rail :Calicut – 89 km
  • Air: Calicut – 97 km 

 

Location THIRUNELLY, WAYANAD (95 cents)

WAYANAD

  • Domestic Tourists visits (2022)- 1509207
  • Foreign Tourists visits (2022) - 19667
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Project Components
  • Accommodation: The project places a strong emphasis on providing pilgrims with a range of accommodation options that prioritize comfort, cleanliness, and convenience. These facilities will cater to the diverse needs of visitors, offering serene and welcoming spaces where they can relax and unwind after their spiritual journeys. Accommodations will include a variety of room types to facilitate individual travellers, families, and groups.

  • Spiritual Centers: To enhance the spiritual experience of pilgrims, dedicated spaces will be created within the project’s premises for prayer, meditation, and religious discourse. These centers will be designed with serenity in mind, providing tranquil environments where pilgrims can connect with their faith, seek inner peace, and engage in spiritual practices. The architecture and ambiance will promote an atmosphere of reverence and introspection.

  • Wellness & Meditation Retreat: The project will curate and host an array of wellness programs and activities that emphasize on traditional practices and wellness treatments

  • Cultural Zone: From traditional music and dance performances to interactive workshops and exhibitions, cultural engagement opportunities will be curated to provide a deeper understanding of the local customs and practices, fostering a sense of connection and appreciation among visitors.

 

 

Project Parameters

LAND

  • Land Area: 95 cents
  • Sy.No. 47/2
  • Ownership: Department of Tourism 
  • Developmental Controls: Details will be furnished upon request
    Existing Infrastructure: Details will be furnished upon request.

INVESTMENT MODEL

  • The project’s implementation is structured within a Public-Private Partnership (PPP) framework, ensuring collaborative flexibility and diverse investment avenues:

    Based on the assessment by the Government, a suitable investment model would be suggested to implement the project through a developer or strategic investor who possesses considerable experience and expertise in development and operation of similar projects.

  • Joint Venture (JV): Partner with the Government of Kerala to leverage land equity for a mutually beneficial collaboration, promoting sustainable
    development, infrastructure enhancement, and shared responsibilities.

  • Build-Operate-Transfer (BOT) Arrangements: Investors can design, construct, operate, and maintain the project under the BOT model, with the potential for a transfer back to the Government or relevant authorities after a predefined period, fostering long-term involvement, management, and regional development.

  • Land Lease Agreements: Secure land through cost-effective lease agreements, enabling investor utilization while retaining ownership

Market Landscape

Location Advantage:

  • Wayanad in Kerala, India, is a region known for its lush natural beauty, cultural richness, and a variety of tourist attractions. With its picturesque beauty, diverse terrain, and rich cultural heritage, Wayanad’s potential spans across various tourism segments, making it a versatile destination catering to a wide array of interests.

  • Thirunelly in Wayanad holds significant tourism potential as a destination for both wellness and pilgrimage retreats. The Thirunelly Temple is a renowned ancient Hindu temple dedicated to Lord Vishnu. The lush, pristine landscapes of Wayanad
    offers a serene backdrop for wellness retreats. The region’s rolling hills, forests, and natural water bodies provide a tranquil environment for relaxation and rejuvenation.

Segment Advantage:

  • Wellness tourism has witnessed a notable surge in the post-pandemic era, with individuals prioritizing their physical and mental well-being.
    The various drivers are:

  • Increased interest in spiritual healing and yoga

  • Individuals preferring natural healing methods and holistic practices

  • India’s focus on Ayush and other traditional method

HOSPITALITY SECTOR

Nestled in the heart of the Wayanad in Kerala, Thirunelly is a petite yet culturally and ecologically affluent destination. The town’s spiritual significance revolves primarily around the revered Thirunelli Temple, an ancient Hindu shrine. Pilgrims hailing from diverse corners of India and beyond are drawn to Thirunelly to seek divine blessings, perform ancestral rituals, and immerse themselves in the rich spiritual and cultural heritage that envelops this sacred locale.In this endeavor, the project aspires to craft a tranquil and spiritually nurturing sanctuary within the sacred precincts of Thirunelly. The retreat is meticulously designed to serve as a haven for pilgrims and seekers, offering them a space for solace, introspection, and religious devotion. The accommodations provided adhere to international standards, ensuring a pilgrim experience with utmost comfort during their sacred sojourn.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

In the first quarter of 2023, Kerala attracted 4.9 million domestic travellers Wayanad recorded 3,64,826 domestic travellers.

The Global Wellness Institute (GWI) valued the ‘Wellness Tourism’ industry at USD 817 billion in 2022.

During the Easter and Vishu holidays in 2023, Wayanad experienced a remarkable surge in tourist footfall. Over the course of ten days, from April 6 to 16, this captivating hill district extended a warm welcome to an impressive 1.5 lakh visitors.

Connectivity:

  • Road: NH 766, SH 29
  • Rail :Calicut – 89 km
  • Air: Calicut – 97 km 

 

Location THIRUNELLY, WAYANAD (95 cents)

WAYANAD

  • Domestic Tourists visits (2022)- 1509207
  • Foreign Tourists visits (2022) - 19667
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Project Components
  • Accommodation: The project places a strong emphasis on providing pilgrims with a range of accommodation options that prioritize comfort, cleanliness, and convenience. These facilities will cater to the diverse needs of visitors, offering serene and welcoming spaces where they can relax and unwind after their spiritual journeys. Accommodations will include a variety of room types to facilitate individual travellers, families, and groups.

  • Spiritual Centers: To enhance the spiritual experience of pilgrims, dedicated spaces will be created within the project’s premises for prayer, meditation, and religious discourse. These centers will be designed with serenity in mind, providing tranquil environments where pilgrims can connect with their faith, seek inner peace, and engage in spiritual practices. The architecture and ambiance will promote an atmosphere of reverence and introspection.

  • Wellness & Meditation Retreat: The project will curate and host an array of wellness programs and activities that emphasize on traditional practices and wellness treatments

  • Cultural Zone: From traditional music and dance performances to interactive workshops and exhibitions, cultural engagement opportunities will be curated to provide a deeper understanding of the local customs and practices, fostering a sense of connection and appreciation among visitors.

 

 

Project Parameters

LAND

  • Land Area: 95 cents
  • Sy.No. 47/2
  • Ownership: Department of Tourism 
  • Developmental Controls: Details will be furnished upon request
    Existing Infrastructure: Details will be furnished upon request.

INVESTMENT MODEL

  • The project’s implementation is structured within a Public-Private Partnership (PPP) framework, ensuring collaborative flexibility and diverse investment avenues:

    Based on the assessment by the Government, a suitable investment model would be suggested to implement the project through a developer or strategic investor who possesses considerable experience and expertise in development and operation of similar projects.

  • Joint Venture (JV): Partner with the Government of Kerala to leverage land equity for a mutually beneficial collaboration, promoting sustainable
    development, infrastructure enhancement, and shared responsibilities.

  • Build-Operate-Transfer (BOT) Arrangements: Investors can design, construct, operate, and maintain the project under the BOT model, with the potential for a transfer back to the Government or relevant authorities after a predefined period, fostering long-term involvement, management, and regional development.

  • Land Lease Agreements: Secure land through cost-effective lease agreements, enabling investor utilization while retaining ownership

Market Landscape

Location Advantage:

  • Wayanad in Kerala, India, is a region known for its lush natural beauty, cultural richness, and a variety of tourist attractions. With its picturesque beauty, diverse terrain, and rich cultural heritage, Wayanad’s potential spans across various tourism segments, making it a versatile destination catering to a wide array of interests.

  • Thirunelly in Wayanad holds significant tourism potential as a destination for both wellness and pilgrimage retreats. The Thirunelly Temple is a renowned ancient Hindu temple dedicated to Lord Vishnu. The lush, pristine landscapes of Wayanad
    offers a serene backdrop for wellness retreats. The region’s rolling hills, forests, and natural water bodies provide a tranquil environment for relaxation and rejuvenation.

Segment Advantage:

  • Wellness tourism has witnessed a notable surge in the post-pandemic era, with individuals prioritizing their physical and mental well-being.
    The various drivers are:

  • Increased interest in spiritual healing and yoga

  • Individuals preferring natural healing methods and holistic practices

  • India’s focus on Ayush and other traditional method

CONNECTIVITY

The Bekal Airstrip is proposed in a total area of 81 acres in Periya Village, of which 28 acres are in government custody. The Central Aviation Ministry has already consented for this proposal. It is proposed to have a terminal building of 250 Sq.mts to handle peak hour passenger of 30 pax. This project will enhance the tourism and business prospects of the district considerably. An investment of landed project cost of Rs. 120.00 Crore will be needed for the First Phase development .In 2019, as part of the UDAN (Ude Desh ka Aam Nagrik) scheme, the Ministry of Civil Aviation in India granted initial approval for the Bekal Airstrip project. This airport project is slated to encompass an 81-acre area situated at
Kanniyamkundu, approximately 7 kilometers away from Periyar.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

By 2024 India’s domestic aviation market is expected to contribute USD 30 billion. By 2037, it is projected to reach 520 million passengers denoting a double digit passenger traffic growth
This initiative aims to bridge the gap and improve transportation links between remote towns and cities in the country.

Connectivity:

  • Road: NH 66
  • Rail :Calicut – Kasaragod – 20 km, Kanhangad - 6 km
  • Air: Mangalore – 78 km, Kannur - 98 km  

LocationKANNIYAMKUNDU , NEAR PERIYA, KASARAGOD(28/81 acres)

KASARAGOD

  • Domestic Tourists visits (2022)- 291062
  • Foreign Tourists visits (2022) - 4
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Project Components

The Bekal Air Strip project is proposed to integrate Kasargod and North Malabar to the global tourism map through air connectivity to the destination.

  • Runway: The runway at Bekal Airstrip is envisaged as 1 km (1000 meters) in length.
    The runway’s width measures 23 m, providing ample space for the safe and efficient operation of aircraft. The dimensions of the runway are compatible with Code 2B requirements, suitable for accommodating Executive Jet operations in the initial phase.
  • Terminal: A compact, modern and efficient terminal building with a terminal capacity of 30 pax, that includes passenger check in counters, security checkpoints, ticketing and information counters and retail spaces. The terminal building is designed to provide a comfortable and efficient experience for passengers and airport staff.
  • Phase 1 (28 acres of government land): Will be developed in the first phase with a runway of 1 km length and 23m width
  • Phase 2 (appending private land): The runway can be upgraded to Code 3C later by extending the runway by another 420m and increasing the width to 30m that shall cater to ATR42-500 type aircrafts.
Project Parameters

LAND

  • Land Area: 28 acres
  • Sy No. 322, 323, 341, 402 & 405
  • Ownership: 28 acres of Revenue Land & Private Land to acquired.
  • Existing Infrastructure: NIL
  • Developmental Controls: Air Strip related regulations

Site visit can be arranged on request


INVESTMENT MODEL

  • The project’s implementation is structured in a Public-Private Partnership (PPP)mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • These models encompass diverse structures, such as Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity, concessions, BOT arrangements, lease agreements, revenue sharing, and more, providing flexibility for investors to align investments with project goals
  • The development and operation of air strips require specific domain and technical expertise and operational flexibility. Based on the assessment by government, a suitable investment model would be suggested to implement the project through a developer or strategic investor who possesses considerable experience and expertise in development and operation of similar projects.
Market Landscape

Location Advantage:
Bekal, a coastal destination located in the Kasaragod district of Kerala is renowned for its stunning beaches, historic fort and lush natural surroundings, making it a popular tourist destination in the state of Kerala. The nearest international airports to Bekal are in Mangalore and Kannur. However, a regional airport in Bekal could make travel to the region more accessible, attracting more tourists and potentially reducing travel time. The famous Bekal Fort, one of the largest and the best preserved forts in the State, is all set to figure on the aviation map with plans afoot for the construction of an airstrip. Connectivity is a crucial factor for the growth and development of tourism in any region. The presence of the airport can considerably increase the tourist footfall in Bekal, resulting in greater spending on accommodation, dining, shopping, and various tourist services, stimulating economic growth and job creation as well.


Segment Advantage:

  • The various drivers affecting growth:
  • The airstrip will offer last-mile air connectivity
  • Increase in the income levels of middle class households.
  • Strong competition in making air travel affordable

HOSPITALITY SECTOR

The project envisages a luxurious five-star resort with sea access sandwiched between the Arabian Sea and backwaters that offer unparalleled comfort, recreation, and natural beauty. The resort will be situated on the picturesque shores of the Arabian Sea, offering breathtaking views enticing tourists to enjoy the tranquil beauty of the sea and immerse themselves in the serenity of nature. The project endeavors to seamlessly combine the conveniences of modern comfort, the allure of natural beauty and the depth of cultural richness, sculpting a harmonious and enriching experience making it an ideal destination for both
domestic and international tourists seeking a tranquil and upscale getaway.

 

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

Kerala has accomplished a significant feat in 2023 by attaining the title of having the highest count of five-star hotels in the nation, as reported by the National Database for Accommodation Units. This achievement has positioned. Kerala ahead of other renowned tourist and corporate destinations, including Maharashtra, Rajasthan and Goa.
The India Luxury Hotel Market size is expected to grow from USD 2.47 billion in 2023 to USD 3.99 billion by 2028, at a CAGR of 10.06% during the forecast period (2023-2028).

Connectivity:

  • Road: NH 66, SH 57
  • Rail : Kasaragod - 14 km
  • Air: Mangalore - 75 km, Kannur - 98 km 

LocationKALANAD VILLAGE , KASARAGOD (32 acres)

 

KASARAGOD

  • Domestic Tourists visits (2022)- 291062
  • Foreign Tourists visits (2022) - 458

 

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Project Components

Villas & Suites

The resort will include elegantly appointed suites and villas with beach access offering stunning views of the Arabian Sea. The villas will have access to the pristine sandy beaches of Bekal where they can unwind.

Backwater Villas

The resort also features villas providing a glimpse of the natural backwaters of Bekal.

Multicuisine and Speciality Restaurants

  • Multicuisine Dining: The restaurant features a menu containing an array of both local and international cuisines catering to the culinary preferences of guests.
  • Specialty Restaurants: Specialty dining offers a refined gourmet experience celebrating the vibrant local cuisine and accentuating the experience of savoring fresh seafood by the seashore.

Ayurvedic Spa and Wellness Centre

A sanctuary for rejuvenation and well-being that offers traditional ayurvedic treatments including vedic spa massages aimed at promoting holistic health, relaxation, and balance. Facilities for yoga and meditation amidst the tranquil surroundings, promoting relaxation, inner peace and holistic well-being.

Convention and Exhibition Facilities

  • Conference Halls: State-of-the-art conference halls to accommodate corporate retreats, conferences, etc.
  • Exhibition Spaces: Exhibition venues with scenic backdrops for corporate events, product showcasing and other launch events

Recreational Services

The resort offers an infinity pool with a floating bar overlooking the Arabian Sea. There will be a range of outdoor activities like guided nature walks to allow guests to explore Bekal. Facilities for entertainment such as a library, indoor games and live performances will also be featured.

Surfing and Watersports

The project plans to include surfing and other light water sport activities such as jet skiing, parasailing etc providing the guests with an opportunity to enjoy the Arabian Sea.

Project Parameters

LAND

  • Land Area: 32 acres
  • Sy. No : 131, 132, 133, 135, 136, 150, 151, 152, 153, 154 & 155 in Kalanad Village
  • Ownership: BRDC
  • Developmental Controls: CRZ Applicable
  • Existing Infrastructure: Clear Compound Boundaries

INVESTMENT MODEL

  • The project’s implementation is structured in a Public-Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Land Lease Model: The Government/BRDC will lease out the land for the above purpose for 30 years for a predetermined lease rent and terms.
Market Landscape

Location Advantage:


The Government of India developed a Special Tourism Area scheme to attract investments in lesser-known destinations which has huge potential to be developed as major beach destinations, which includes Bekal. The fort is also a major tourist attraction. Its cultural heritage is an integral part of the town’s identity, offering visitors a chance to immerse themselves and explore the traditional Kerala art forms, dance, music and local festivals.


Segment Advantage:


Bekal is poised to become a sought-after destination for those seeking a premium beachside experience. The rich cultural heritage of Bekal will attract both domestic as well as international tourists. Other driving
factors are:

  • Increase in the number of families seeking premium accommodation tucked away from the urban chaos.
  • Individuals in search of a getaway which offers a more holistic and natural experience by the seashore

HOSPITALITY SECTOR

The Bekal Tourism Centre is designed to enhance the overall experience in the charming coastal region of Bekal. It is envisioned as a comprehensive destination that offers a diverse array of amenities and services to cater to the needs and preferences of tourists and travellers. The center also offers comfortable lodging
options, ensuring a seamless and enjoyable stay. The center includes a multispecialty restaurant that offers a wide variety of choice. The tourism complex facilitates the booking of various activities in and around Bekal.
BRDC intends to lease out 59 cents of the company’s prime property, adjacent to the State Highway and opposite Bekal Fort Railway Station, to facilitate the establishment of a tourism complex in the Bekal area, aimed at enhancing the range of amenities available to tourists.

 

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

The Total Revenue generated from Tourism (Direct & Indirect) in Kasaragod has seen a surge of 8% in 2022
compared to 2021.
The global market for Tours and Activities Reservations is forecasted to grow at a CAGR of 7.7% during the
2020-2027 period.

 

Connectivity:

  • Road: NH 66, SH 57
  • Rail : Kasaragod - 14 km 
  • Air: Mangalore - 75 km, Kannur - 98 km

Location  PALLIKERE VILLAGE, KASARAGOD(59 CENTS)

 

WAYANAD

  • Domestic Tourists visits (2022) - 291062
  • WAYANAD Foreign Tourists visits (2022) - 458

 

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Project Components

Tourism Complex

The project will include a tourism complex which will serve as a central hub for the visitors coming into Bekal. The other features of the tourism complex are:

  • Information Centre: The centre will provide tourists with the relevant information for booking activities in and around Bekal. The tourists will be able to obtain maps, booklets etc containing information about the rich history of Bekal.
  • Virtual Reality Experience (VR): The project will showcase an immersive VR experience allowing the tourists to indulge themselves in the vibrant past of Bekal and Kasargod as a whole, offering an engaging way to relive a bygone era. This also showcases a virtual experience of the attractions in and around Bekal.
  • Souvenir Shops: The centre also includes a souvenir shop where the tourists can buy locally made handcrafted goods and other articles.

Multicuisine Restaurant 

The project also features a restaurant serving various authentic local cuisines which will cater to the culinary needs of the tourists, leaving them with an unforgettable experience.

Conference and Event Facilities

The project will include conference facilities which can cater to corporate events, meetings and other functions.


Recreational Amenities

The centre hosts an array of recreational amenities ranging from children’s play areas, parks, indoor games, exhibition of local arts and crafts


Accommodation

The centre also offers comfortable accommodative solutions for travellers and groups looking to experience and explore Bekal. The centre also features dormitory style accommodation for larger groups.

Project Parameters

LAND

  • Land Area: 59 Cents
  • Sy. No. 251/2 of Pallikere Village
  • Ownership: BRDC
  • Developmental Controls: NIL
  • Existing Infrastructure: Clear Compound Boundaries


INVESTMENT MODEL

  • The project’s implementation is structured in a Public-Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Land Lease Model: The Government/BRDC will lease out the land for the above purpose for 30 years for a predetermined lease rent and terms.
Market Landscape

Location Advantage


Bekal is home to serene beaches such as the Kappil Beach which is a prominent tourist attraction. The Bekal Fort which stands as testament to a forgotten era, attracts visitors who are keen to explore history. Bekal is rich in culture and this can be experienced by exploring the town’s vibrant display of traditional Kerala art forms, music, and local festivals.


Segment Advantage


Bekal is becoming a coveted destination for enthusiasts seeking a rich cultural experience. North Kerala, with the advent of the new airport at Kannur is observing enhancements in transportation infrastructure, including improved connectivity through air, rail and road networks. The increased accessibility to Bekal is a key driver which promotes the expansion of lodging facilities, ranging from hotels to serviced apartments, designed to cater to the diverse needs of the visitors.

HOSPITALITY SECTOR

The project aims at developing premium eco-friendly cottages without disturbing nature using sustainable building techniques and locally sourced materials that would offer a unique and immersive experience for nature enthusiasts and those seeking a peaceful retreat.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

Travellers are willing to pay more to support eco-friendly options as long as they receive a top-notch guest experience. Eco tourism is expected to grow 15.7% between 2019 and 2027 in India.

According to the latest data published by Future Market Insights (FMI), the Responsible Tourism Market is valued at approximately USD 244.6 billion in 2023, with a projected growth to USD 413.3 billion by 2033, reflecting a compound annual growth rate (CAGR) of 5.4% from 2023 to 2033


Connectivity:

Road: Calicut
Rail : Calicut- 75 km 
Air: Calicut – 60 km 

Location KURUMBALANGODU VILLAGE, MALAPPURAM (3 acres and 9.84 cents)


MALAPPURAM

Domestic Tourists visits (2022)- 676582
Foreign Tourists visits (2022)- 6224

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Project Components
  • Eco Cottage: The project features limited number of premium cottages ensuring privacy and serenity.
  • Dining Area: The project includes a beautifully crafted dining space.
  • Camping: The project will feature outdoor area which will be fit for camping purposes including campfire at night.
  • Trekking and Nature Trails: The project offers trekking opportunities ranging from soft treks to hard treks.
  • View Tower: The project includes a view tower from where the pristine beauty of the waterfalls can be savoured.
  • Renewable Energy Sources: The project features the installment of renewable energy sources like solar panels for the property.
  • Community Engagement: The involvement of local community would be an active ingredient of the project.
Project Parameters

Land area: 3 Acre and 9.84 cents

Ownership: DTPC, Malappuram

Development Controls: Not Applicable

Existing Infrastructure: Two Kiosk


INVESTMENT MODEL 

  • The project’s implementation is structured in a Public -Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.
  • These models encompass diverse structures, such as concessions, BOT arrangements, lease agreements, revenue- sharing and more, providing flexibility for investors to align investments with project goals
  • The means of finance are adaptable, allowing investors to tailor their involvement to their preferences.
Market Landscape

Location Advantage:

  • The project location is ideally suited for individuals and families who are in search of a premium experience atop a beautiful and pristine waterfall. Adyan Para Falls, surrounded by luxuriant jungle and lush green mountains attracts tourists from various parts of Kerala. The waterfall is an excellent spot for a nice swim and is easily accessible by road.
  • Malappuram also has Nilambur, Tirur Vitella Thiru Navaya, Jama -at Mosque, etc.


Segment Advantage:

This segment is witnessing more than double digit growth and is poised to propel the State further in the global travel market by riding this wave. The drivers would be: -

  • The unique positioning of Kerala as a responsible tourism destination
  • Rising number of travellers seeking unique experiences
  • High value sustainable luxury segment.

PROJECT AT KODUNGALLUR - MUZIRIS HERITAGE TOURISM

The Tourism Department is committed to developing a Coastal Corridor along the pristine Kerala coastline. This project entails the establishment of cruise terminals at designated nodes along the coast, seamlessly connected by cruise ships, providing passengers with an extraordinary maritime experience on the tranquil waters of the Arabian Sea. To complete their journey, passengers will transit from these nodes to secondary points using traditional vessels like Urus/Dhows, or smaller boats, navigating the intricate network of rivers, canals and scenic lakes of Kerala.

The Muziris Heritage Project Limited is working on a pilot project to create a maritime heritage trail by water. This endeavor links historical sites and cultural landmarks throughout the Kodungallur region, rekindling the area’s maritime legacy. It offers tourists and history enthusiasts, a unique and immersive journey, guided by Urus, captivating maritime history and cultural heritage of this remarkable region.

 

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

Kerala has vast coastline of 589.5 kilometers. Cruise tourism is a rapidly developing tourism product in the world tourism scenario. With a long coastline, Kerala has tremendous potential for development in the sector. The envisaged Cruise Tourism aims to open new visual coastal corridors by tracing the path of travellers of the past visualizing Kerala from a very different perspective.
The region has been extensive archaeological excavations, which have revealed the remnants of ancient structures, artifacts and items related to maritime trade including Roman and West Asian Pottery.


Connectivity:

Road: NH 66
Rail : Aluva - 27 km
Air: Kochi - 14 km

Location KODUNGALLUR , MUZIRIS (Multiple Locations)


ERNAKULAM

Domestic Tourists visits (2022)- 4048679
Foreign Tourists visits (2022)- 186290

 

 

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Project Components
  • Uru Craftsmanship: Skilled artisans and carpenters in Beypore, Kerala, will handcraft traditional Urus, which are wooden dhows or sailing vessels.
  • Heritage Tourism: Urus are deeply rooted in the historical and cultural heritage of the coastal region of Kerala, adding cultural authenticity to the project. Urus are versatile vessels that enhance the tourism experience in Kerala. They are commonly used for various tourism activities, including backwater cruises, village tours, and cultural experiences.
  • Backwater Cruises: Urus are a popular choice for backwater cruises, providing visitors with the opportunity to explore the picturesque waterways of Kerala.
  • Village Tours: These traditional boats are integral to village tours, offering tourists an authentic glimpse into the local way of life and culture.
  • Cultural Experiences: Urus contribute to cultural experiences, allowing visitors to connect with the rich heritage of the region and enjoy an immersive journey through Kerala’s coastal wonders.
Project Parameters

SPECIFICATIONS

  • Urus/Dhows and other heritage cruise vessels that can ply through the coastal corridors of Kerala
  • Manpower: Skilled manpower capable of operation of the vessels and hospitality professionals
  • Local service providers, interpreters, guides etc.


INVESTMENT MODEL

  • This project component focuses on the procurement, supply and operation of traditional Urus (wooden dhows). Investors may explore opportunities to customize and enhance the Urus to meet specific tourism requirements, further adding value to the supply of these vessels.
  • The project is expected to be undertaken by private investors.
  • The Government will facilitate and support the operations by making available port/ terminals/jetties at key locations utilizing Government/PPP infrastructure.
Market Landscape

Location Advantage

The Muziris Heritage Site (MHS) stretches from the municipality of North Paravur in Ernakulam district to Kodungallur in adjoining Thrissur district. Muziris - an archaeological site north of Cochin in Kerala, on the banks of River Periyar housed the oldest port. It has a history that dates back over 2,000 years. Muziris was a thriving center for trade and cultural exchange, connecting India with the Roman Empire, Egypt, the Middle East, and other parts of the world. The port of Muziris played a crucial role in the trade of various goods, including spices, silk, gemstones, and other valuable commodities. It was a key point on the maritime spice route that linked India to the Roman Empire. Muziris was not only a hub for commerce but also a place of cultural exchange. It facilitated interactions between different cultures, including Indian, Roman, and Middle Eastern, leading to a rich cultural amalgamation. Some of the notable sites and attractions in the Muziris region include Pattanam Archaeological Site, Paravur Synagogue, Cheraman Juma Masjid (believed to be one of the oldest mosques in India), and
various temples and churches. Alongside this cultural marvel, the Muziris region boasts a constellation of other attractions, including the Pattanam Archaeological Site, the Paravur Synagogue, the historic Cheraman Juma Masjid, believed to be one of India’s oldest mosques, and a host of temples and churches. With its deep maritime roots, the Muziris region beckons as a beacon of historical discovery and cultural celebration.


Segment Advantage

The project envisages an extraordinary maritime experience for the passengers along the vast and intricate network of backwaters. Kerala is renowned for its backwater experiences like houseboats. The introduction of Uru will create a new category of water based tourism product in the State.

WAYSIDE AMENITIES

The project is set to create convenient and well connected public travel lounges along the NH66. These lounges will provide travellers with a safe haven to rest, relax and recharge. There are various facilities inside and around the travel lounges which will ensure that travellers are comfortable and safe. The lounges
are equipped with state -of -the -art Electric Vehicle (EV) chargers. They can use other facilities in the lounge while their vehicle charges.
By providing a one -stop solution for travellers and promoting the development of local businesses, this        project seeks to create a positive impact on both the travel industry and the regional economy, ultimately contributing to a more vibrant and convenient road travel experience in Kerala.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

11% of the total trips are have a trip length greater than 200 km. The modal share shows that 42% of the total are by two -wheelers, 36% by car and the remaining 5% by bus & minibus.
The road length in Kerala is 238,773 km, which translates into a road density of 614 km per 100 sq km.

Location Along NH 66 (Minimum 50 cents)


KERALA

Domestic Tourists visits (2022)- 18867414
Foreign Tourists visits (2022)- 345549 

 

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Project Components
  • Restrooms: The lounges are equipped with comfortable public restrooms for travellers. These restrooms also have attached showering facilities where hot water is always available. Moreover, laundry facilities are also available for travellers who have been on the road for a while.
  • Motels: The project aims to add motel like features where travellers can avail comfortable short stays at the lounge. These motels will be very affordable yet of high standards. There will be single room options as well as double room options available.
  • Snack Bar and Restaurant: The project will involve a restaurant where travellers can feast on local as well as international cuisines of their choice. These restaurants will also have an attached snack bar from where travellers can grab packaged meals and other snacks for the road.
  • Parking Facilities and EV charging station: The lounges will also feature vast parking facilities which will be capable of handling multiple vehicles of varying types which include cars, motorcycles, caravans, tourist buses etc. The lounge will also feature multiple EV chargers which travellers can use to charge up their vehicles for the remaining journey.
  • Services: The project will include features such as vehicle servicing centres, ATMs, medical shops etc.
  • Solo Traveller Friendly: The lounges will be accommodative to solo as well as women travellers as this can be a safe place for them.
  • Children’s Play Area: The lounge hosts a children’s play area where children can safely play around.
Project Parameters

LAND

  • Land area: Minimum 50 cents
  • Ownership: NHAI (Point of contact: KTIL)
  • Development Controls: Details will be furnished upon request
  • Existing Infrastructure: Details will be furnished upon request

INVESTMENT MODEL

  • The project’s implementation is structured in a Public -Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.
  • These models encompass diverse structures, such as concessions, BOT arrangements, lease agreements, revenue -sharing, and more, providing flexibility for investors to align investments with project goals
  • Based on the assessment by government, a suitable investment model would be suggested to implement the project through a developer or strategic investor who possesses considerable experience and expertise in development and operation of similar projects.
Market Landscape

Location Advantage

In Kerala, NH 66 is a vital transportation route connecting the northern and southern parts of the state. It also passes through several popular tourist destinations such as Munnar, Alappuzha, and Kovalam. Serving
as a gateway for cultural exchange and heritage tourism; it connects tourists to historical sites, temples, churches, and other cultural landmarks. Contributing to balanced regional development, the national highway has reduced the urban - rural divide and provided opportunities for local populations to engage in tourism - related activities, such as homestays and small -scale enterprises. The advent of the travel lounges will ensure that travellers are well rested before continuing on the journey.


Segment Advantage

Travel Lounges along the NH66 can be extremely beneficial for travellers as they provide a clean and safe place for them. These lounges can help travellers take a break during their journeys and recharge before getting back on the road. The introduction of such a service is pivotal as it ensures that travellers can easily resort to a safe haven which will surely uphold a high quality standard.

TOURISM SERVICES

T-Hubs enhance the travel experience for long -distance road travellers by establishing accessible and well -maintained restrooms and food options along the extensive stretch of National Highway 66 within the State. This initiative addresses a critical need for convenient and essential amenities, ensuring the comfort and safety of travellers during their journey. The Cafes will have menus featuring multiple local as well as international food and beverage options. The washrooms will be differently  -abled friendly

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

11% of the total trips have a trip length of greater than 200 km. The modal share shows that 42% of the total are by two -wheelers, 36% by car and the remaining 5% by bus & minibus. The size of the non-  alcoholic beverage market was estimated at Rs. 671 billion in 2019 and is projected to reach Rs. 1472 in 2030.

Location  Along NH 66 (Minimum 5 cents)


KERALA

Domestic Tourists visits (2022)- 18867414
Foreign Tourists visits (2022)- 345549

 

 

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Project Components

Strategically chosen locations will create a network of reliable service points that not only elevate the quality of travel but also contribute to the overall well -being and satisfaction of road users.

  • Resting Area: The project will offer a public resting area for travellers to relax before finishing their journey. The resting area will be equipped with air conditioners and will also feature various comfortable seating options.
  • Cafe: T -Hub will feature both quick bites as well as full meals for travellers and will also offer pre -packaged meal options which can be consumed on the go.
  • Washrooms: The project ensures clean washrooms which are accessible to the public and the showers will have hot water option. The washrooms will have a ramp and will be differently - abled friendly.
  • Pet Friendly: The T -Hub will be a pet friendly zone and will also feature treats for pets.
  • Feeding Rooms: The T -Hub will feature an infant nursing area.
Project Parameters

LAND

  • Land area: Minimum 5 cents
  • Ownership: NHAI (point of contact: KTIL)
  • Development Controls: Details will be furnished upon request
  • Existing Infrastructure: Details will be furnished upon request

INVESTMENT MODEL

  • The project’s implementation is structured in a Public -Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • The appropriate investment model will be chosen based on the strategic importance of location, number of outlets, investment and other critical criteria. The investment models could include concessionaire, lease, profit/revenue share, BOT etc
Market Landscape

Location Advantage

  • The highway’s proximity to Kerala’s lush green forests, wildlife sanctuaries, and
    backwaters has promoted eco -tourism. Travellers can conveniently reach destinations like Wayanad, Periyar National Park, and the famous Kerala backwaters through NH 66.
  • Improved connectivity has given a boost to various industries, including tourism, agriculture, and trade. Businesses related to tourism, such as hotels, restaurants, and local handicraft shops, have thrived due to the increased number of visitors.
  • Contributing to balanced regional development, the National Highway has reduced the urban -rural divide and provided opportunities for local populations to engage in tourism -related activities, such as homestays and small - scale enterprises.
  • The introduction of tea shops which feature a washroom and resting area along the NH66 will be a blessing for travellers who want to grab a bite whilst on a long journey. It also will ensure that the travellers have a place where they know that the quality of food will be of high standards.


Segment Advantage

  • The advent of international coffee and tea chains in Kerala, including Starbucks, Cafe Coffee Day, Barista and Costa Coffee has boosted the demand for quality beverages. Tea/coffee breaks during long drives has now become a norm. Cafes can act as a hub for Gen Z. The public restrooms will be extremely beneficial to
    weary travellers. The hub can generate multiple streams of revenue by serving freshly brewed coffee, an array of tea options, sale of tea powders, locally sourced delicacies, souvenirs etc.

TOURISM SERVICES

The convention centre at Veli is equipped to serve events such as conferences, exhibitions, seminars, weddings, cultural programs, and other large -scale gatherings. The infrastructure has been completed and is available for operation. The convention centre has the main auditorium, dining room, stage, washrooms etc. The auditorium can house up to 832 pax while the dining room can accommodate 300 pax. The convention centre has ample car parking area.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

The India MICE Tourism Market is projected to register a CAGR of 6% between 2023 -2028.
The convention centre is located at close proximity to the IT corridor of Trivandrum, the capital city.

Connectivity:

  • Road: NH 66
  • Rail : Trivandrum – 11 km
  • Air: Trivandrum – 6 km 

Location  VELI, TRIVANDRUM (33,884 Sq Ft)

 

TRIVANDRUM

  • Domestic Tourists visits (2022) - 3058858 
  • WAYANAD Foreign Tourists visits (2022) - 81916

 

 

 

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Project Components
  • Auditorium: The convention centre has a state -of -the -art air -conditioned auditorium which can accommodate up to 832 pax. The auditorium is on the first floor.
  • Green Rooms and Washrooms: The convention centre has a well-maintained green room on the same floor as the auditorium to enable quick and easy access. The centre also has different washrooms for gents, ladies and are differently abled friendly.
  • Dining Room: The convention centre has a spacious and well-ventilated dining room which is able to accommodate upto 300 pax. The dining room is on the ground floor.
  • Kitchen: The convention centre has a kitchen which is at par with international standards. The kitchen is on the ground floor.
  • Entrance Lobby: The convention centre hosts an extensive entrance lobby which provides ample space for the visitors
Project Parameters

LAND

  • Land area: 1 Acre
  • Ownership: Department of Tourism
  • Development Controls: Complied
  • Existing Infrastructure: 33,884 Sq Ft of green field convention centre is available for operation


INVESTMENT MODEL

The project’s implementation is structured in a Public -Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.

  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.
  • Operation and Maintenance (O&M) Contract: The government will identify a competent private party for the operation and maintenance of the project for a predetermined time period.
  • Based on the assessment by government, the appropriate investment model will be chosen for private partnership.
Market Landscape

Location Advantage

  • The location of the convention centre is one of the most notable aspects of the projects as it is near Veli Tourist Village. Situated in proximity to the picturesque Veli lagoon is enveloped by lush greenery. It can be conveniently reached by road, and offers an exhilarating destination for picnics. This charming village creates an ideal ambiance for relaxation, featuring meticulously landscaped gardens and a range of recreational opportunities, including swimming and boating, on the serene waters of the lake, drawing a
    steady stream of visitors daily.
  • Nestled between the urban hub of Kazhakoottam and the city, Veli is steadily gaining prominence as a premier tourist attraction. Recent ventures such as the miniature rail system, a state -of -the -art swimming pool, and the Veli Urban Park represent the realization of ambitious projects that contribute to the evolving
    allure of this burgeoning destination. The convention centre is located at a place that can be easily accessible and therefore will be well suited for its intended use

Segment Advantage

The convention centre is the viable choice for a vibrant business event. The thriving MICE sector in Kerala is not only reinvigorating the local economy but also fostering a conducive environment for business growth. The key drivers for this growth can be

  • Heightened corporate activity in IT and non IT sectors
  • Destination weddings, government meetings and events.

The convention center, with its modern facilities and versatile meeting rooms, can cater to a spectrum of MICE events, accommodating both large conferences and smaller intimate gatherings. The dining hall can also be put into use for the same.

Veli has seen an increase in MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, which is now a key contributor to the travel and tourism economy. Furthermore, Veli is evolving into a prominent MICE/wedding destination in Trivandrum.

HERITAGE TOURISM

The Heritage Restaurant, currently a component of the Alappuzha Heritage Project, is now open for leasing, offering an opportunity to operate and manage a restaurant within this heritage property. This endeavor is geared towards attracting seasoned restaurateurs or entrepreneurial individuals who wish to elevate the dining experience at a heritage location, thereby enhancing the overall visitor experience.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

Culinary tourism market size to grow by 126.28 billion USD at a CAGR of 17.45% between 2022 and 2027. Culinary tourism in Kerala offers a unique opportunity to explore the regions’ diverse food culture.
Alappuzha is known for its focus on sea food and traditional Kerala flavours.

 

Connectivity:

Road: NH 209, NH 544 , SH 11 
Rail : Alappuzha – 2 km
Air: Kochi – 82 km 

 

Location  ALAPPUZHA (4052 Sq.Ft)

 

ALAPPUZHA

Domestic Tourists visits (2022)- 770916
Foreign Tourists visits (2022)- 11469

 

 

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Project Components
  • Dining Areas: The project shall include well -designed indoor dining spaces, each thoughtfully curated to blend seamlessly with the heritage surroundings. These spaces offer visitors a comfortable and inviting environment to savor their dining experience.
  • Cuisine Variety: The restaurant will boast a diverse and carefully curated menu, presenting a blend of local and regional culinary delights along with international cuisine options. This diverse offering caters to a wide spectrum of tastes and preferences.
  • Kitchen and Culinary Facilities: Equipped with state -of -the -art kitchen facilities and modern culinary equipment, the restaurant ensures efficient food preparation and presentation, meeting high culinary
    standards.
  • Seating and Decor: To provide an authentic and immersive dining experience, the restaurant offers a variety of seating options, ranging from traditional to contemporary. The decor reflects the heritage and cultural significance of the site, creating an ambience that resonates with the historical context.
Project Parameters

LAND

  • Building Area, to be leased out 4052 Sq.ft
  • Block No:25, Resurvey No:46
  • Ownership: New Model Coir Society, Alappuzha
    Developmental Controls: Nil
  • Existing Infrastructure: 4052 Sq.mts of heritage property which is part of a heritage building housing Alleppey Heritage Office and Labour Women Museum

INVESTMENT MODEL

  • Various investment models can be considered for private sector participation in this venture. These options may include lease agreements, franchise arrangements, management contracts, concession agreements, joint ventures, public -private partnerships (PPP), or build -operate - transfer (BOT) arrangements.
  • The Government invites interested parties to explore these opportunities for the successful operation of the restaurant.
Market Landscape

Location Advantage

  • Alappuzha won the Holiday IQ Better Holiday Award 2017 for ‘India’s favorite Waterfront Destination,’ renowned as the ‘Venice of the East’ by Lord Curzon due to its historic canals and backwaters. Alappuzha is a popular tourist destination known for its beautiful backwaters, houseboats, and scenic beauty. It is also one of the torch bearers to Indian states for its investment in tourism and marine infrastructure. It attracts domestic and international tourists for its picturesque backwaters and canals which are home to abundant marine life.
  • Alleppey, with its serene backwaters and a strong emphasis on Ayurvedic practices, holds immense potential as a wellness tourism destination.
  • The district is blessed with captivating attractions, with Kuttanad, Alappuzha backwaters, and the Alappuzha beach being among the top highlights that draw tourists to this enchanting region. Given its appeal and tourist footfall, there exists significant market potential for a heritage restaurant in Alappuzha. 


Segment Advantage

Culinary tourism is a desirable choice for high end travellers and act as a gateway into a destinations’ flavor, cuisine and culture. It involves interacting with chefs, exploring local markets, trying out local produce in the most authentic way.

HOSPITALITY SECTOR

Thekkady, nestled in the Western Ghats of Kerala, is an enchanting haven for those who cherish nature and wildlife, offering a captivating blend of luscious green landscape and serene lakes. Spanning 9.1 acres of pristine land, owned by a Joint Venture of Kerala Tourism
Infrastructure Limited (KTIL), this project blends nature with an immersive hospitality experience in a spectacular way.

The site features a captivating, undulating terrain with remnants of old cardamom plantations, native trees, and a rich diversity of wildlife. Thekkady’s upcoming 5-star resort project is a visionary venture designed to elevate Thekkady’s natural beauty into a serene abode for relaxation, rejuvenation and recreation. 

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

In 2023, Kerala has accomplished a significant feat by attaining the title of having the highest count of five-star hotels in the nation, as reported by the National Database for Accommodation Units. This achievement has positioned Kerala ahead of other renowned tourist and corporate destinations, including Maharashtra, Rajasthan, and Goa.

 

The Indian Luxury Hotel Market size is expected to grow from USD 2.47 billion in 2023 to USD 3.99 billion by 2028, at a CAGR of 10.06% during the forecast period (2023-2028)

 

Connectivity:

  • Road: SH 41
  • Rail : Kottayam– 114 km
  • Air: Kochi – 190 km, Madurai – 136 km

Location  KUMILI VILLAGE, PEERUMEDU TALUK, THEKKADY, IDUKKI (9.1 acres)

 

THEKKADY

  • Domestic Tourists visits (2022) - 572513
  • Foreign Tourists visits (2022) - 8585
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Project Components
  • Star Category Accommodation Facilities with Hillside Views:

Guest Rooms: Spacious and well-appointed guest rooms with modern amenities, offering panoramic hillside views to provide guests with a comfortable and scenic stay.

Suites and Villas: Exclusive suites and villas, each designed for a premium experience, possibly including private pools or jacuzzis, and scenic balconies or terraces.

  • Multicuisine and Speciality Restaurants:

Multi Cuisine Dining: A variety of dining options serving a diverse range of continental and regional cuisines to cater to the culinary preferences of guests.

Speciality Restaurants: Speciality dining venues offering gourmet experiences, such as fine dining, and other unique culinary offerings.

  • Ayurvedic Spa and Wellness Centre:

Ayurvedic Spa: A world-class Ayurveda wellness center providing traditional Ayurvedic treatments and therapies, including vedic spa massages, rejuvenation programs, and holistic wellness services.

Yoga and Meditation: Facilities for yoga and meditation sessions amidst the tranquil natural surroundings, promoting relaxation and inner well-being.

  • Conference and Event Facilities:

Conference Halls: Well-equipped conference and meeting rooms to accommodate corporate events, conferences and seminars.

Event Spaces: Outdoor event venues with scenic backdrops for weddings, receptions, and social gatherings.

  • Recreational Amenities:

Swimming Pools: Multiple swimming pools, including an infinity pool, children’s pool, and possibly a pool bar, for relaxation and leisure.

Outdoor Activities: A range of outdoor activities like trekking, nature walks, and adventure sports to allow guests to explore the surrounding natural beauty. Facilities for entertainment such as a library, indoor games, and live performances 

Project Parameters

LAND

  • Land Area: 9.1 acres
  • Sy. No: 2/1
  • Ownership: Joint venture(JV) between a Private Entity and KTIL (Kerala Tourism Infrastructure Ltd). The JV is under restructuring. The land will be transferred to a new JV which will be facilitated by Department of Tourism.
  • Developmental Controls: Agricultural Land
  • Existing Infrastructure: NIL

INVESTMENT MODEL

  • The project’s implementation is structured in a Public-Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.
  • Other models like BOT, DBOT etc. may also be considered for developing the project.
  • The means of finance are adaptable, allowing investors to tailor their involvement to their preferences.
Market Landscape

Location Advantage:

  • Kerala, emerging as a leader among Indian destinations, has established an exemplary standard in the hospitality sector. The State consistently embraces innovation, introducing fresh concepts that translate into unforgettable experiences. Kerala has garnered acclaim as one of India’s foremost consumer states, surpassing the national average spending on both food and non-food categories. Cultural tourism is gradually gaining wide acceptance as a real tourism product and becoming one of the most promising areas of economic development of our country.

Segment Advantage:

  • The tourism sector, contributing nearly 10 percent to the State’s GDP and employing approximately 24 percent of its workforce, stands as a pivotal driver of Kerala’s economic growth, further defining the
    State’s market landscape. As per the national database on hotel accommodation units compiled by Maps of India, Kerala has taken the lead in the country with 46 five-star hotels, surpassing even
    Maharashtra, a prominent player in India’s tourism sector, which currently boasts 40 five-star hotels
  • The region’s commitment to sustainability and responsible tourism practices further appeals to tourists who value being close to nature. With
    its unique blend of cultural richness, natural beauty, and wellness offerings, Thekkady is poised to become a sought-after destination for those seeking a premium experience amidst nature

RESPONSIBLE TOURISM

The Veli Urban Wetland Nature Park represents a distinctive eco-sensitive project aimed at safeguarding the urban wetland ecosystem in the Veli region. This project will pursue a two-fold objective: the conservation of the exceptional wetland environment and the promotion of awareness about the significance of wetland
ecosystems through exhibition and educational outreach.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

According to the latest data published by Future Market Insights (FMI), the Responsible Tourism Market is valued at approximately USD 244.6 billion in 2023, with a projected growth to USD 413.3 billion by 2033, reflecting a compound annual growth rate (CAGR) of 5.4% from 2023 to 2033.
The global market for Tours and Activities Reservations is forecasted to grow at a CAGR of 7.7% during the
2020-2027 period.

Connectivity:

  • Road: NH 66, SH 59
  • Rail : Kazhakoottam – 5.2 km, Trivandrum Central - 11 km 
  • Air: Trivandrum – 6.8 km

Location  VELI, TRIVANDRUM (10 acres)

 

TRIVANDRUM

  • Domestic Tourists visits (2022) - 3058858
  • Foreign Tourists visits (2022) - 81916 

 

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Project Components
  • Interpretation Centre: An Interpretation Centre will serve as an educational hub, providing visitors with insights into the wetland ecosystem, its importance, and the unique flora and fauna that call it home.
  • Lotus Pond and Duck Pond: These picturesque ponds will be a haven for aquatic life, featuring native lotus plants and a thriving population of ducks, enhancing the natural beauty of the wetland.
  • Butterfly Park and Coracle Park: The Butterfly Park will create a serene atmosphere with a variety of butterfly species, while the Coracle Park will offer boat rides in traditional coracles, allowing visitors to explore the wetland at a leisurely pace.
  • Bird Aviary and Watchtower: The Bird Aviary will house a diverse collection of avian species, providing opportunities for birdwatching. A strategically located watchtower will offer panoramic views of the wetland, enhancing the visitor’s experience.
  • Boardwalk Connection to Deck: A well constructed boardwalk will connect different areas of the wetland, offering an immersive experience and leading to a
    scenic viewing deck.
  • Butterfly Island: The Butterfly Island will serve as a dedicated sanctuary for butterflies, fostering their conservation and providing a tranquil space for visitors to observe these beautiful creatures.
  • Snack Bars & Souvenir Shops: Convenient snack bars will offer refreshments, while souvenir shops will provide visitors with the opportunity to take home mementos of their wetland experience.
  • View Points: Strategically placed view points will allow visitors to admire the breathtaking vistas of the wetland, offering numerous picturesque spots for photography and appreciation of the natural surroundings
Project Parameters

LAND

  • Land Area: 10 acres
  • Sy No. 2842, 2841,2840, 2839, 2836, 2829, 2823, 2824, 2817,2813, 2815, 2812, 2795, 2794, 2796)
  • Ownership: Department of Tourism, Government of Kerala
  • Development Controls: Wet Land, CRZ Applicable, AAI Height regulations applicable
  • Existing Infrastructure: NIL


INVESTMENT MODEL

  • The project’s implementation is structured within a Public-Private Partnership (PPP) framework, ensuring collaborative flexibility and diverse investment avenues:
  • Joint Venture (JV): Partner with the Government of Kerala to leverage land equity for a mutually beneficial collaboration, promoting sustainable development, infrastructure enhancement and shared responsibilities.
  • Land Lease Agreements: Secure land through cost-effective lease agreements, enabling investor utilization while retaining ownership.
  • Build-Operate-Transfer (BOT) Arrangements: Investors can design, construct, operate, and maintain the project under the BOT model, with the potential for a transfer back to the Government or relevant authorities after a predefined period, fostering long-term involvement, management and regional development.
  • Based on the assessment by government, a suitable investment model would be suggested to implement the project through a developer or strategic investor who possesses considerable experience and expertise in development and operation of similar projects
Market Landscape

Location Advantage

  • The Veli Tourist Village, situated in proximity to the picturesque Veli lagoon enveloped by lush greenery and
    conveniently reachable by road, offers an exhilarating destination for picnics. This charming village creates an ideal ambience for relaxation, featuring meticulously landscaped gardens and a range of recreational opportunities, including swimming and boating, on the serene waters of the lake, drawing a steady stream of visitors daily.
  • Nestled between the urban hub of Kazhakoottom and the city, Veli is steadily gaining prominence as a premier tourist attraction. Recent ventures such as the miniature rail system, a state-of-the-art swimming pool and the Veli Urban Park represent the realization of ambitious projects that contribute to the evolving
    allure of this burgeoning destination.


Sector Advantage

  • Eco tourism is expected to grow 15.7% between 2019 and 2027.
  • The proximity to existing Veli Tourist Village which attracts thousands of weekly tourists is a captive market for the project. Additionally, the urban agglomeration around the IT Corridor of Kazhakootam with Techno Park, Infosys etc. is a ready catchment area for the project.

MUNNAR

The Tourist Hub Project in Devikulam, Idukki, encompasses a sprawling 3.98 -acre expanse of the region’s famed natural beauty. Renowned worldwide for its breathtaking landscapes, lush tea gardens, and idyllic climate, Munnar has long been a cherished destination for nature enthusiasts and adventure seekers alike.
This transformative initiative seeks to further elevate the visitor experience by establishing a state -of -the -art facility that prioritizes inclusivity and convenience.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

In 2022, Munnar saw an increase in the number of domestic travellers, with a total 0f 1,072,261 travellers.
And in terms of growth, Munnar takes the lead with a remarkable 95% year -on -year increase in
bookings, followed by Srinagar at 61% and Nainital at 53%.
According to OYO’s summer vacation index 2023, 82% Indians have plans to travel this summer, with 92%
travelling domestic.

Connectivity:

  • Road: Ernakulam
  • Rail : Ernakulam- 125 km 
  • Air: Kochi - 107 km

Location  DEVIKULAM IDUKKI  (3.98 acres)

 

TRIVANDRUM

  • Domestic Tourists visits (2022) - 2656730 
  • Foreign Tourists visits (2022) - 27005 
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Project Components

The project aims to develop an international hub for tourists that focuses on relaxation and rejuvenation of the visitors. The hub will be equipped to handle differently -abled visitors and will feature state -of -the -art
restroom facilities and comfortable resting areas. It will also feature an extensive parking area which will be equipped to handle multiple cars, motorcycles, tourist buses and caravans.

  • Dining Facilities: The project includes the formation of a restaurant of the highest standards which will have a menu featuring both local and international cuisines, and will make sure that the visitors have a relaxing dining experience during their stop at the hub.
  • Extensive Parking Facilities: The hub has a very vast parking facility which ensures that the visitors can easily find an accessible spot. The facility is capable of handling multiple vehicle types and offers state -of -the -art protection through the installment of CCTV cameras.
  • Accessible Restrooms: The project offers clean and well maintained restrooms and washrooms for the visitors to use. Advanced shower facilities with regular hot water is also provided. The restrooms and washrooms are universally accessible.
  • Dormitory Services: The project also plans to include a vast dormitory which will be able to accommodate a larger travel group and includes individual bedding as well as lockers to store their personal belongings.
  • Souvenir Shops: The project incorporates a shop which sells locally themed souvenirs and merchandise which are affordable. The shop also sells locally made handicrafts which reflect the culture of the region.
  • EV Charging Stations/Fuel Stations: The project features multiple EV charging stations where the visitors can easily recharge their vehicles whilst enjoying the various facilities available at the hub. There will also be a petrol station for non EV vehicles.
  • Information Centre: The project will feature an information center, a central hub for visitors in search of guidance, maps and insights about the area’s attractions, activities and wildlife
Project Parameters

LAND

  • Land area: 3.98 Acres (Block No: 16, 211 & 25, 105/1)
  • Ownership: KSRTC (*NOC to be obtained, will be facilitated by DOT)
  • Development Controls: Details will be furnished upon request
  • Existing Infrastructure: Details will be furnished upon request 


Site visit can be arranged on request

INVESTMENT MODEL

  • The project’s implementation is structured in a Public -Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.
  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.
  • Based on the assessment by Government, a suitable investment model would be suggested to implement the project through a developer or strategic investor who possesses considerable experience and expertise in development and operation of similar projects.
  • These models encompass diverse structures, such as concessions, BOT arrangements, lease agreements, revenue - sharing, and more, providing flexibility for investors to align investments with project goals.
Market Landscape

Location Advantage


Munnar’s market landscape is diverse and promising, with opportunities in tourism, agriculture, real estate, and environmental conservation. The tourism industry will have to focus on providing high -quality, personalized experiences that meet the needs of their target markets. Munnar is known for its luscious tea plantations, beautiful waterfalls and adventurous hairpin turns. Munnar is also home to Neelakurinji which is a plant that blooms once every 12 years. Munnar is well connected by National Highways as well as State Highways. There are many national parks such as Anamalai Tiger Reserve, Rajamalai National Park, etc.
The Western Ghats’ picturesque beauty makes it a paradise for nature enthusiasts and photographers. One of the most notable highlights about Munnar is its cool climate which is why it is a highly preferred holiday
destination during hot and humid months. Munnar is also home to a vast variety of adventure sports such as trekking, zip lining, etc.

Munnar is a tourist hotspot not only because of its picturesque beauty and climate but also because it continues to promote ecotourism and responsible tourism and therefore provides an immersive natural experience for the eco -conscious tourists.


Segment Advantage


The introduction of the tourist hub will vastly elevate the experience for the tourists as they will have a hub where they can not only relax but also recharge their vehicles, while having a comforting meal. The public
restrooms will be extremely beneficial to weary travellers. The hub can generate multiple streams of revenue as Munnar is an ideal spot for both domestic as well as foreign tourists seeking the beautiful mountains, the chilling air and the aromatic tea.

HOSPITALITY SECTOR

The project is set to promote the untapped potential of Idukki catering to the eco -conscious and sustainable travel segment. The project features a family friendly adventure and activity zone. It also provides ample space for outdoor events. Another key aspect of the project is the ecologically sustainable
cottages, tents and other forms of eco -friendly accommodation. The location of the project is near the picturesque Idukki Arch Dam and park.

Impact On The Economy

The growth of the IT sector has had a substantial impact on Kerala's economy. It has created numerous job opportunities, contributing to reduced unemployment rates. Additionally, the state's IT exports have been steadily increasing, adding to its revenue. As IT companies and startups flourish, they also attract investment, thereby further stimulating the economy.Kerala's IT sector is not just about software services; it has diversified into various niches. Some notable sectors include healthcare IT, cybersecurity, fintech, and e-governance. These niche areas cater to both domestic and international markets, generating revenue and employment opportunities.

Ecotourism is expected to grow 15.7% between 2019 and 2027 in India.
According to the latest data published by Future Market Insights (FMI), the Responsible Tourism Market is valued at approximately USD 244.6 billion in 2023, with a projected growth to USD 413.3 billion by 2033,
reflecting a compound annual growth rate (CAGR) of 5.4% from 2023 to 2033.

Connectivity:

  • Road: Ernakulam
  • Rail : Ernakulam – 125 km
  • Air: Kochi – 107 km

Location  IDUKKI (25 acres)

 

IDUKKI

  • Domestic Tourists visits (2022) - 2656730
  • Foreign Tourists visits (2022) - 27005

 

 

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Project Components
  • Accommodation: The project features multiple -forms of accommodation such as ecologically sustainable cottages which provide a tranquil and eco -friendly escape for tourists. The project also offers a luxurious tent stay amidst nature which encourages sustainable construction methods.
  • Adventure Park: The project includes a family friendly adventure park which hosts various activities such as zip lining, bungee trampoline, sky cycle, etc. It will also feature an immersive rope course.
  • Nature Trails: The project incorporates thoughtfully designed walking paths and observation areas for those who wish to explore the natural wonders of the region.
  • Camping: The project will feature ample outdoor area which will be fit for camping purposes and guests will also be able to enjoy a campfire at night.
  • Zones for Solo Travellers and Women: The project incorporates specific zones for solo travellers and women, where they can safely enjoy.
  • Children’s Play Area: The project includes a children’s play area which can be accessed by children who are not eligible for the adventure sport activities.
  • Cyclists Trail: The project also includes a cyclist trail whereby enthusiasts can enjoy exploring the beautiful Idukki landscapes at their own pace and bask in the beauty.
Project Parameters

LAND

  • Land area: 25 Acre
  • Sy no. 161/1
  • Ownership: DTPC, Idukki
  • Development Controls: Details will be furnished upon request
  • Existing Infrastructure: Details will be furnished upon request .


INVESTMENT MODEL


The project’s implementation is structured in a Public -Private Partnership (PPP) mode, ensuring flexibility in collaboration and presenting diverse investment avenues.

  • Joint Venture (JV): Partner with the Government of Kerala, utilizing the land equity.
  • Land Lease Model: The Government will lease out the land for the above purpose for a predetermined lease rent.

These models encompass diverse structures, such as concessions, BOT arrangements, lease agreements, revenue -sharing, and more, providing flexibility for investors to align investments with project goals The means of finance are adaptable, allowing investors to tailor their involvement to their preferences.

Market Landscape

Location Advantage

The project location is advantageous because Idukki offers a wide array of attractions like Meesapulimala, Periyar Tiger Reserve, etc. One of the major attractions of Idukki is the Idukki Arch Dam situated on the Periyar river. Idukki is an emerging player in the ecotourism and culture sector. The project is at close proximity to the Periyar River, therefore will in -turn attract an array of eco - conscious travellers who are seeking to experience nature at its rawest form and use it as a hub for the exploration of the
hinterland. The ecopark will be a viable choice mainly because of its close proximity to the Idukki Arch Dam and also because it is further expanding a relatively untapped market of ecologically sensitive accommodation. Families and individuals seeking an unique natural experience can opt for this. The adventure park will also attract thrill seekers and other enthusiasts.


Segment Advantage:

  • This segment is witnessing more than double digit growth and is poised topropel the State further in the global travel market by riding this wave. The drivers would be:
  • The rising demand for sustainable travel and accommodation
  • The unique positioning of Kerala as a responsible tourism destination
  • Generation Z with more disposable income.
  • Rising number of travellers seeking unique experiences

Last Updated on: 17 July 2024സന്ദ൪ശകരുടെ എണ്ണം : 3056822